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How to harmonise digital, marketing & ecommerce skills for outstanding results according to Econsulanacy

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Insight

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People are your greatest asset and it's more important than ever to ensure that they have the skills necessary to deliver strong ROI across marketing campaigns.

Econsultancy has written a white paper on just this topic. Below are their key findings (click here to download).


Did you know

  • Top-performing organisations are twice as likely as their peers to be making significant investment in digital skills and education.
  • 76% of marketers agree that both individual and organisation learning experiences have improved their ability to integrate marketing activities.
  • 82% agree that learning and development experiences have improved their ability to make or influence strategic decisions.

3 business benefits of formal learning at work programmes

  • Confidence
  • Credibility
  • Creativity

Marketing skills

It's important that you look to optimise your employees knowledge with both core & specialist skills. 

Core marketing skills

  • creativity
  • copywriting
  • commercial awareness
  • campaign project and budget management
  • segmentation
  • campaign measurement 

Specialist marketing skills

  • ecommerce
  • digital advertising
  • search marketing
  • web development
  • user experience
  • data analysis and measurement

Top 3 soft skills 

  • ability to embrace change
  • critical thinking
  • collaboration

94% of marketers agree that soft skills are as important as technical skills to be successful in marketing.


How to build these skills in your organisation

  • encourage continuous professional development
  • teach critical thinking through developing curiosity alongside data skills & the use of common sense
  • promote collaborative working relationships
  • you can also hire in experts to lead the team and disseminate knowledge

Download full report

How to: harmonise digital, marketing & ecommerce skills for outstanding results 


Are you looking for experienced digital professionals? We'd love to chat.

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Photo by Branko Stancevic on Unsplash

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