Beringer Tame Blog
Beringer Tame Blog
Content marketing is ever-evolving making it a rather like holding onto a wet fish!
However it also means that there are plenty of opportunities if you know where to find a net.
Here are 5 content marketing trends 'that will have a significant impact this year' - read original piece from The Drum
Today’s consumers are dealing with a lot of noise and multiple messages. Through personalising the space you can 'forge solid connection with your target market'.
"Personalised marketing is one of the most important content marketing trends for 2022, as it is one way to forge a solid connection with your target market. In fact, according to Epsilon, 80% of consumers are more likely to buy from a brand that provides a personalized experience."
However, it's still important to remain balanced and ensure that your brand is strong, regardless of personalised deals and messaging.
"If a business has to rely on deals and promos rather than memory and positive associations then it is not a strong brand, as there is no preference beyond price."
The Metaverse is 'a shared virtual space where avatars represent users' and where the aim is to 'create digital experiences that parallel real-world experiences or what your brand already does in real life'.
Sustainability is the future to the younger generations. In fact, 'to millennials, gen Z and alphas, the environment is not just a cause; it is their future' and they will reject a brand if they 'waste carelessly'.
"63% of consumers prefer to shop from purpose-driven brands and will reject brands that don’t show genuine commitment to the environment." (Accenture)
An emerging trend when it comes to content marketing is looking at how your 'luxury brand can offer localized and unique experiences'.
'An effective localization strategy will enhance customer experience and allow you to communicate your message to global audiences while maintaining your brand identity.'
There are several ways you can improve your content strategy;
'Prioritizing inclusivity is of utmost importance in 2022, with millennials more likely to choose brands that show diversity in their advertising. Inclusive content should focus on serving and resonating with people of varying characteristics.'
To do this, brands must;
Are you a wordsmith?
Do you love putting pen to paper (or rather fingers to keyboard) and creating new and engaging copy?
If so, content marketing could be for you.
Content marketing is now at the heart of digital marketing and ecommerce, with jobs working on anything from social content down to product management on ecommerce websites.
If you've got fantastic writing skills (and an analytical brain to match) you could be looking at a fantastic career in content generation; and if you also have skills in video editing, image creation and website management, then it seems a no brainer!
Read through our blog on what a content marketer does for more information.
Find a job in Content Management
RT @Ecommerceage1 : Cost, convenience, conscience: The three Cs impacting brand loyalty in the age of the digital shopper By Jamie Saucedo,…
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