Jobs


Back to jobs

Product Marketing Manager (Based in Hampshire)

Technology and Apps

Permanent, £60k - £70k

Apply Now

Having achieved global success with a simple SAAS solution, our client are looking for a Product Marketing Manager (B2B). Almost any business across the globe can benefit from their product so rather than focusing on a specific industry, understanding the Buying Persona for a broad spectrum of companies is key to both shaping the product marketing campaigns and creating the marketing assets which support the sales team.

Key responsibilities:

  • Get to know the Buyers, understand who is buying and when, what their buying criteria is and how they buy. Document processes and liaise with the Sales team to maintain buyer profiles
  • Implement customer and prospect research to gain insight into the use of our products and optimise the buyer journey. 
  • Communicate information about new products both externally and internally. Find the best ways to present and create supporting marketing assets and tools (webinars, product brochures, case studies, videos, website copy and blog posts)
  • Develop regional and global marketing strategies for promotion, new product launches and product re-positioning. Initiate and drive campaigns, from brief to measurement which generate brand awareness and high-quality leads
  • Support sales with marketing collateral and tools. Translate technical product details into features and value propositions for the customer
  • Analyse competitior activity and ensure marketing strategies are driven by differentiation

Please note this role is based in Hampshire

Posted on 23rd March 2020

More jobs from Kimberley Allen

Ecommerce and Digital Marketing Executive

Home & Retail
London

Permanent, £30k - £35k

A fast growing food retail business is looking for an ambitious, motivated and knowledgable Ecommerce and Digital Marketing Executive to help take their business to the next level. Traditionally a physical retail brand, COVID-19 has steered them into the online delivery space and they have seen huge success! This role will play…

Web Developer

Ecommerce Pureplay
Chichester

Permanent, £40k - £55k

A brilliant opportunity for an experienced Web Developer with Shopify experience, to join an established e-commerce business, based in West Sussex.  A brand new role to the business, you will support the Head of Ecommerce in developing all of my clients trading sites, primarily the UK and Australian websites, in order to ac…

Senior Global Digital Marketing Executive

Fashion & Beauty
London

Contract / Interim, £30k - £40k

With a range of unique market-leading products, endorsed across the globe by celebrities and beauty industry professionals alike, our client's British beauty brand is well-loved at home and internationally. As the Senior Global Digital Marketing Executive, you'll be a digital marketing all rounder but it's your Email and Affi…

Senior PPC Manager (Midlands)

Home & Retail

Contract / Interim, £55k - £70k

This home retailer have had a magnificent journey over the last few years, it's a stretch to think of a multichannel retailer that have performed better in terms of product range, price point and joined up shopping experience. A walk around their digital team feels less like a stroll around a retailer and more like a scale-up…

Digital Insights Manager

Entertainment and Ticketing
London

Permanent, £50k - £60k

A fantastic opportunity for an experienced Marketing Analyst or Digital Insight Analyst who is looking for a step up into a managerial position. The Data Manager needs to be a strategic natural leader with practical experience in all facets of data collection, data management and executing data driven marketing activities. Thi…

Send us your CV

Your CV * Accepted Formats: *.doc,*.docx,*.pdf,*.odt

Browse File

Newsletter signup

Get news and gossip from the e-commerce & digital world

Call me!

Simply leave us a number and we'll call you back.


Cancel