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Digital Marketing & eCommerce Manager (Head of)

Food & Hospitality
Newquay

Permanent, £35k - £50k

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A premium, online food retail business is looking for a motivated and knowledgeable Digital Marketing and eCommerce Manager, to take charge of their d2c website and take them to the next level. 

My client has earned an enviable reputation throughout the country for supplying top quality product to many of the nation's top chefs. Originally focused on wholesale, they have steadily been expanding their b2c operations over recent years, and seen business boom throughout the Covid19 emergency months. There is now an opportunity to build on those gains, and invest in a new, pure digital hire. The Digital Marketing and Ecommerce Manager will be responsible for managing those 3 main levers; 'Acquisition' of new customers, 'Conversion' of customers online and 'Retention' of customers. Retention will be the primary focus as it is a key step for the next phase of the business and is the only area not actively supported by an external agency. 

Key deliverables include:

  • Retention - create, develop and executive a brand new CRM strategy across all customer segments. Having obtained a lot of new data over the last few months, this is going to be a big focus from the outset. 
  • Managing the Paid Marketing agency - Paid Social and PPC in particular - ensuring all strategies and campaigns are relevant to create growth and are on budget.
  • Managing the Creative agency - social media and content. 
  • Managing the Web Development agency - website.
  • Keeping up-to-date with trends in the market and competitor behaviour. 
  • Feedback and deliver at board level (when required) all business objectives and progress.

Previous Experience:

  • You must have strong CRM/Email experience that is evident on your CV
  • You must have experience from a b2c ecommerce retail business
  • Digital agency management experience is vital.
  • Solid email marketing experience.

This role needs a self-starter, someone who is looking for a new challenge, and who is motivated about being part of a growing business. If this sounds like you then please do get in touch.

Ideally this person will be based in the office 2-3 days a week, with the option to work from home on the other days. 

 

Posted on 20th July 2020

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