Team structure

A Digital Marketing Team Structure & Ecommerce Team Structure Guide

When it comes to building an online or ecommerce team, it can be difficult to know what structure to take, or perhaps even what skills you might need. After all, the online world is in a constant state of change! Whatever the size of your business, what follows is a series of building blocks from which you can pick and choose who or what you might need.

Online teams tend to be made up of CRM, design & development, e-commerce trading, project & futures and marketing & customer acquisition.  Whilst not exhaustive, this does give an idea of the possible organisational structures within digital and ecommerce. 

Marketing & Customer Acquisition Teams

  • Branding
  • Customer acquisition
  • Retention/data marketing
  • Social/content marketing

Project & Future Site Team

  • Business development
  • Strategy
  • UX
  • Cross-channel integration

Ecommerce Trading & Merchandise team

  • Product management
  • Website management
  • Merchandising
  • Trading
  • Analytics

Design & Development Production Team

  • Creative
  • Technical
  • Production
  • Copy
  • Content

CRM Customer  Marketing & Data Marketing

  • Personalisation
  • Targeting
  • Email
  • Data/CRM
  • Analytics

If you are a candidate, see our latest ecommerce and digital marketing jobs now.

If you are a business looking to build a team, visit our digital marketing client hub.


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