CV writing

How to write a winning digital marketing CV

The purpose of a CV is to provide a potential employer with a summary of your professional experience. This should include enough information about what you have done in your digital marketing or ecommerce career to decide if they'd like to interview you. It's a very personal document and there is no single set way of writing one. However, there are a few ecommerce recruitment conventions that we can advise you on…

For creative roles, you might produce a more creative CV. For commercial roles, clients tend to prefer a factual and standard format that gets across the maximum amount of information as quickly as possible. If you do want to use some of your creative skills to try to make your CV stand out then do make sure it doesn't distract from the content in the CV.

Convention suggests that your CV should be in a portrait format and written in a compatible software. Put your name at the top, and if you feel moved to do so, a blurb that sums you up. List your experience in reverse chronological order. For each role you have worked in you should list the company, the job title you had and the dates you worked with the company. It may be a good idea to give a brief overview of what the company does if it isn't obvious. You can then talk about your job, but focus on facts, providing as many actual numbers as possible. Avoid waffle and overcomplicated language:

"Taking ownership of a core recreational area upgrade program, I had responsibility for the overall strategy as well as the operational delivery of a best in class aquatic facility that set the standard upon which all future strategic development will be based."

Is more effectively written as:

“I dug a pond in the garden”

Be precise, straight to the point and populate your CV with commercial numbers if you have them - avoid too much fluff.

You can talk about your education and qualifications either at the top or the bottom of your CV - for more experienced candidates, the bottom is best as it's less relevant than your career experience. Some people also like to provide a bit of personal information and hobbies at the bottom of their CV, which can give a bit of an insight into your non-work life.

Most ecommerce recruitment CV's run into two, three or four pages but be careful not to overdo it. The most important thing is to get across the key facts from your career.

Useful CV Writing Resources

How to update your CV

Tailoring your CV

Powerful vocab to use on your CV

Your CVs 60 second pitch

How to write a winning CV

How to be a standout candidate


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