Beringer Tame | Latest Jobs http://www.new.beringertame.com/jobs/rss.xml This is an RSS (Really Simple Syndication) feed from Beringer Tame - Latest Jobs. Tue, 19 Mar 2019 GMT en Digital Marketing Manager - GBP 50,000 - GBP 60,000 http://www.new.beringertame.com/jobs/digital-marketing-manager-1/ Heading up the Digital Marketing team for this major retailer, it's a vibrant place to work with one of the most exciting company cultures you'll ever experience. Charged with delivering the customer acquisition plan, you'll strike a balance between commercial strategy and delivering the ultimate online customer engagement experience. Key responsibilities: Focus on performance marketing channels; SEO, Paid Search and Shopping, Affiliates, Display, Retargeting Manage online traffic initiatives to grow customer traffic and conversion rates Work together with the marketing activation team to deliver the digital elements of the ATL plan (video, programmatic, social) Share performance reports with the wider business Be responsible for departmental budget and resource Monitor competitor activities, adjusting marketing programmes where necessary Liaise with Customer and Cultural marketing team to deliver a joined-up customer messaging and engagement strategy, focused on agreed KPIs Lead, coach, develop and motivate the Digital Marketing team, to enable them to individually perform at their best Monitor industry and customer shopping trends and plan for them Champion digital marketing within the business and build string relationships with Customer Marketing, Analytics, Commercial, IT, Customer Service, Store Operations and Finance This is a dream job for a hands-on Digital Marketing Manager, particularly if you're a dedicated fan of videogames. Based in Hampshire. update-398 Tue, 19 Mar 2019 GMT Digital Engagement Manager - Retention And Loyalty - GBP 35,000 - GBP 45,000 http://www.new.beringertame.com/jobs/digital-engagement-manager-retention-and-loyalty/ This is a new and exciting opportunity to join the Marketing team for a well-established, online gardening retailer. Adopting a customer first approach, you will focus on digital customer engagement, ensuring customers are so well understood and delighted that they continue their journey with the brand and website time and time again. Key responsibilities include: Set out the retention strategy and support with relevant marketing campaigns (email, social and direct marketing) Ownership of the marketing and promotions calendar - ensuring successful and timely rollout across web, email and social Design, deliver and manage a commercially viable, data driven loyalty programme to boost repeat purchases Provide reports and analysis (customer segmentation, total customer landscape, Cohort, RFV, CLV analysis) Feed acquisition & retention sales activity into annual budget planning Own customer reviews, sharing feedback Team management (2 direct reports) and effective cross-functional collaboration (Buying, Sales, Ecommerce, Marketing, Customer Services)   update-397 Wed, 13 Mar 2019 GMT Growth Hacker - Retention & Loyalty - GBP 45,000 - GBP 50,000 http://www.new.beringertame.com/jobs/growth-hacker-retention-loyalty/ Our client, a rapidly growing subscription startup, has successfully implemented their acquisition strategy. Now they want to focus on retention, supercharging their growth with tailored products, pricing and proposals. To do this they need a talented growth hacker with an entrepreneurial eye to deliver results. Key responsibilities: Lead engaging customer retention initiatives to drive revenue from existing customers  Leverage customer insights and consumer trends to boost AOV (eg identifying NPD opportunities) Overlay customer data and company revenue targets to optimise the pricing and proposition plan Ideally you'll: Be passionate about marketing and understanding customer behaviour/motivations  Have a degree in a relevant discipline  Come from a data-driven b2c marketing background, preferably with a strong focus on retention, CRM & ecommerce Love animals... update-395 Mon, 4 Mar 2019 GMT Digital Acquisition Manager - GBP 50,000 - GBP 60,000 http://www.new.beringertame.com/jobs/digital-acquisition-manager/ We are looking for a commercially-driven Digital Acquisition Manager to join a hugely successful European travel brand as they set their sights on overhauling their holiday programme. The Digital Acquisition Manager will be responsible for optimising performance of key acquisition channels (PPC, SEO, Affiliates, Display, etc), managing and growing the existing team, supported by external agencies.  Key responsibilites: Build and develop the new Acquisition team Work with Commercial, Analysis, CRO and Marketing teams to identify the best and most efficient channel option to hit KPIs Understand business objectives and trading conditions, using these to inform decision making – translating these into acquisition focused targets Manage the day to day relationships with key external agency and supplier partners (Google, Bing, Facebook, TripAdvisor etc) Work with the analysis team to provide acquisition reports Work with the Head of Marketing to ensure all acquisition assets meet brand guidelines Work with internal teams to explore cross-sell opportunities Your skills and experience: Previous experience leading a Digital Acquisition team within in a fast-paced eCommerce environment Very strong, hands-on experience of driving growth using PPC (Google, Bing) Strong working knowledge of automated bid management platforms SEO, Affiliates, Meta & Display, SEO tools (SEMRush, MOZ etc) DMP & DSP experience Confident presenting to key stakeholders Highly commercial, numerate with a high level of analytical skills update-394 Fri, 1 Mar 2019 GMT Senior Ecommerce Manager - GBP 50,000 - GBP 60,000 http://www.new.beringertame.com/jobs/senior-ecommerce-manager/ We are looking for an influential Senior Ecommerce manager to join a hugely successful European travel brand to focus on conversion rate optimisation across multiple devices (mobile, tablet, desktop, apps) and provide leadership and direction for a results-oriented team. There's exciting times ahead for this trusted brand as they set their sights on overhauling their holiday programme... Key responsibilities: Drive and own headline KPIs around conversion rate, ROI and engagement Help build and manage the Conversion Rate Optimisation team Work with internal teams such as commercial, analysis, acquisition and marketing to identify opportunities to drive improvements in KPIs Understand commercial objectives and trading parameters to inform decision making Work with external agencies and internal development resource to deliver a flexible CRO roadmap (User Experience & funnel) Champion MVT and A/B testing capabilities and initiatives Develop reporting for CRO initiatives, presenting to senior stakeholders Work with the internal analytics team and external suppliers to drive personalization Key Skills Experience of running a digital CRO team, or working within a UX team for a commercially focussed eCommerce environment Understanding of HTML, Javascript and Agile Development processes Experience with multiple A/B, MVT and analytics tools (eg. Adobe Target, Maximiser) Experience with multiple user tracking tools & technologies (Clicktale, UserTesting.com, etc) Ability to build and nurture constructive relationships both internally and externally Strong team leader, able to motivate and coach a team Confident and clear when presenting to key stakeholders Highly analytical, with very strong problem-solving skills and the ability to design and input in to new processes in a fast paced, dynamic environment. Flexibile approach to working in a cross-functional environment where multiple priorities and ambiguities need to be managed A strong sense of initiative, teamwork and flexibility (User Experience Manager/ CRO Manager/ Ecommerce Product Manager/UX Optimisation Lead/Trading Manager/ Site conversion manager) update-393 Fri, 1 Mar 2019 GMT Lead Web Analyst - GBP 40,000 - GBP 50,000 http://www.new.beringertame.com/jobs/lead-web-analyst/ We are working with a hugely successful European travel brand as they set their sights on overhauling their holiday programme. With an overflowing pool of customer data, they are looking  for a commercially focussed Web Analyst to shape the data into actionable reports and deliver to the wider business. Help build and manage the Web Analytics team Work with board level stakeholders to build MI requirements – delivering intelligible reporting Work with internal teams such as commercial, analysis, acquisition and marketing to identify reporting needs Drill down large data sets and multiple analysis options to provide actionable reports and analysis Build automated reports as well as self-service reporting dashboards Make recommendations for CRO and Digital Acquisition Introduce new tracking / reporting capabilities arising from new platforms / tools Key skills Proven team leader able to lead and develop the analytics team adding head count as required. Advanced knowledge of Web Analytics packages (Google / Adobe / IBM) Very strong experience in dashboard presenting platforms (e.g. Data Studio, Tableau) Strong experience with Tracking / Tagging platforms (e.g. GTM) MVT, A/B, Analytics tools Confident and clear when presenting to key stakeholders Highly analytical, with very strong problem-solving skills and the ability to design and input in to new processes in a fast paced, dynamic environment. Flexibile approach to working in a cross-functional environment where multiple priorities and ambiguities need to be managed update-392 Mon, 25 Feb 2019 GMT Head of Digital - GBP 80,000 - GBP 100,000 http://www.new.beringertame.com/jobs/head-of-digital/ Our client, a prestigious European health, fitness and wellbeing brand, are keen to hear from tech-savvy digital marketing leaders to champion an innovative acquisition and retention strategy as well as identify and introduce digital customer experience initiatives which will deliver additional engagement and further boost revenue.  In essence this role is focused on 3 key areas: 1. Digital Marketing (search, social, email, display, affiliates): Increasing website leads and conversions, traffic generation, acquisition. 2. Customer Experience strategy: Identifying the tech which will enhance the Customer Experience (apps, hardware, social platforms, wearables etc) 3. Implementation: Facilitating user engagement, ensure customers are fully utilising all digital services, increasing brand awareness (UGC, social media content strategy), building loyalty and relationships, promoting usage of the facilities and increasing demand for supplementary products and services to boost revenues Key skills: A proven track record of growing online sales in a large multi-channel organization  Financial planning and budget management  Ability to lead and motivate a growing team as well as manage external agencies  Broad digital skillset (SEM, e-mail, re-targeting, affiliate programmes, SEO, CRM)  An up-to-date understanding of ecommerce tools, tactics and best practice  Excellent communication and presentation skills to internal and external stakeholders update-391 Mon, 25 Feb 2019 GMT Digital CRO Manager - GBP 50,000 - GBP 60,000 http://www.new.beringertame.com/jobs/digital-cro-manager/ We are looking for an influential CRO manager to join a hugely successful European travel brand to optimise conversion rate across multiple platforms (mobile, tablet, desktop, apps) and provide leadership and direction for a results oriented team. There's exciting times ahead for this trusted brand as they set their sights on overhauling their holiday programme Key responsibilities: Drive and own headline KPIs around conversion rate, ROI and engagement Help build and manage the Conversion Rate Optimisation team Work with internal teams such as commercial, analysis, acquisition and marketing to identify opportunities to drive improvements in KPIs Understand commercial objectives and trading parameters to inform decision making Work with external agencies and internal development resource to deliver a flexible CRO roadmap (User Experience & funnel) Champion MVT and A/B testing capabilities and initiatives Develop reporting for CRO initiatives, presenting to senior stakeholders Work with the internal analytics team and external suppliers to drive personalization Key Skills Experience of running a digital CRO team, or working within a UX team for a commercially focussed eCommerce environment Understanding of HTML, Javascript and Agile Development processes Experience with multiple A/B, MVT and analytics tools (eg. Adobe Target, Maximiser) Experience with multiple user tracking tools & technologies (Clicktale, UserTesting.com, etc) Ability to build and nurture constructive relationships both internally and externally Strong team leader, able to motivate and coach a team Confident and clear when presenting to key stakeholders Highly analytical, with very strong problem-solving skills and the ability to design and input in to new processes in a fast paced, dynamic environment. Flexibile approach to working in a cross-functional environment where multiple priorities and ambiguities need to be managed A strong sense of initiative, teamwork and flexibility Based in Luton, Bedfordshire. update-390 Mon, 25 Feb 2019 GMT Head of Brand & Communication (aka Chief StoryTeller) - GBP 60,000 - GBP 80,000 http://www.new.beringertame.com/jobs/head-of-brand-communication-aka-chief-storyteller/ We want to discover some GENUINE TALENT and are open minded to bright sparks from LESS OBVIOUS sources.  This one is for the frustrated marketers. The original thinkers.  Those who ask ‘why’ and ‘what if’.  Those who aren’t scared to fail. Those who have more to offer. A bit about the Brand:   My client has a range of premium lifestyle products which they sell directly in their own boutique stores, their own ecommerce website and via higher-end third party retailers.  This isn’t a brand that has been created by a dull consumer insights team within a multi-national consumer goods corporation, it was born from passion, belief and hard work.  The brand means something and has roots and consumers LOVE it. A bit about the job: Working directly with the Founder/CEO and Marketing Director, you will directly influence (or control) everything from NPD, product naming, packaging and launch.  Campaigning, innovating, being creative, being commercial and doing what it takes to communicate the brand, getting the right message to the right customer via the right medium.. and adding a bit of inspired and innovative thinking along the way, doing it better than anyone else.  Who we are looking for: We are less interested in your CV and more interested in your ability.  We are really just looking for someone who can tell stories, even when all you have is a single image or a few words to work with.   In terms of experience, you must be able to put a solid tick against each of the following: Marketing Brand Building Campaigning           & Digital channels Traditional channels Social media You will have experience across lots of marketing channels but because this is a digital first business, it’s key that you have a strong affinity for digital marketing.  If you have all 6 of these (and you are capable of innovative thinking!) then we’d love to hear from you. We are are looking forward to hearing from you.     update-389 Thu, 21 Feb 2019 GMT Head of Brand Marketing - GBP 60,000 - GBP 80,000 http://www.new.beringertame.com/jobs/head-of-brand-marketing/ Our client, a blossoming lifestyle and well-being brand, are looking for a Head of Brand Marketing. An accomplished storyteller, who can ensure that every interface leaves the customer with a clear imprint of their truly indulgent range.  Key skills and responsibilities: Leadership of all campaign planning (build the brief, develop the proposition, launch) Inspire teams through ‘what good looks like’, giving creative direction for key campaigns, launches & activation plans Integrate campaigns Through The Line, maximising exposure and maintaining consistency across all touch points. Lead the brand strategy with an inspiring comms plan & roadmap to execute across every touch point Educate the wider business to drive brand consistency online and offline Manage and develop the brand toolkit, including the internal and external brand/asset hubs A digital first approach. Ability to work closely with the Marketing Director and the marketing team Bursting with disruptive activation ideas that deliver reach, engagement & convert to sales. Natural curiosity for all new marketing channels that will reach the audience as creatively and effectively as possible. A passion for wellbeing and a flair for product innovation This is at heart a storytelling role. In the language of business, that primarily means this is a marketing and communications role but we will be careful not to limit the scope too quickly. We are looking for someone who has the ability to communicate this luxurious brand, getting the right message to the right customer via the right medium.. and adding a bit of inspired and innovative thinking along the way, doing it BETTER than anyone else. update-387 Fri, 15 Feb 2019 GMT Digital Marketing Executive - GBP 30,000 - GBP 35,000 http://www.new.beringertame.com/jobs/digital-marketing-executive/ An exciting opportunity to work for an exclusive fitness and wellness club, to sit at the center of all their digitally-produced material and play a key role in helping them achieve their growth targets.  You will report directly into the Head of Digital and be very hands on in your role, supporting the marketing teams with online acquisition and retention activities. Key responsibilities will include; Develop and support digital marketing campaigns to include PPC, email, SEO and display marketing. Maintain my client’s website directly using their CMS (Umbraco) and also through their digital agency.  Support social media responses including writing and optimizing content for the website and the social media accounts.  You need to be; Digital Marketing professional with experience in the use of CMS and email marketing tools.  Experienced in running and evaluating online marketing campaigns.  Comfortable working collaboratively in a matrix structure. Ambitious self starter who can drive their own agenda Very organised with a results-orientated approach. If this role sounds like it might be up your street then please get in touch with Kimberley Allen. update-386 Thu, 14 Feb 2019 GMT Digital Marketing Manager - GBP 35,000 - GBP 40,000 http://www.new.beringertame.com/jobs/digital-marketing-manager/ An exciting opportunity at a small luxury retailer, to take global ownership of all the digital marketing channels and to drive the ecommerce sales strategy.    You will work with the founders to develop a strategic road map for digital marketing and ecommerce sales. Key responsibilities will include;   Manage the day to day marketing activity and budget, driving new and existing channels; PPC, SEO, Affiliate, Display/retargeting, Paid Social and Email.  Use analytics, judgement and MVT to optimise the website in order the maximise conversion and provide the customer with great UX. Merchandise the products and range online Manage the Social media channels; Instagram as a particular focus. Be the brand advocate and ensure ‘tone of voice’ resonates across brand marketing and the website.    You need to be; Results orientated Ambitious self starter who can drive their own agenda Keen to get their hands dirty and work in a small, growing business.    If this role sounds like it might be up your street then please get in touch with Kimberley Allen. update-384 Thu, 14 Feb 2019 GMT Email Marketing Executive - GBP 25,000 - GBP 30,000 http://www.new.beringertame.com/jobs/email-marketing-executive/ If you have a passion for digital marketing with a particular interest in email marketing then this could be the role for you!   Key responsibilities include:   Email Calendar – You will own the email marketing calendar. You will work with the wider team to ensure the right campaigns are reaching the right people at the right time. Always-On Campaigns – You will work with the acquisition and retention marketers to build and refine email campaigns that support their key objectives (acquiring customers and retaining them). Testing Program – You will create a testing plan. You will articulate a series of hypotheses (etc timing of emails, subject line hooks, type of content) and test them on our email campaigns. You will take the results, learn from the positive ones and embed the improvements.  Quality Assurance – You will develop a Quality Assurance process. A way of ensuring all communications are tested and proofed before they are sent to customers.   A bit about you   1-2 years email marketing experience  Have a degree in a relevant discipline  Have a passion for marketing and want to ‘own’ a marketing channel  Have experience in data-driven business-to-consumer marketing  Knowledgeable about HTML email coding & tech integrations      If this role sounds up your street, please send a copy of your CV through to Kimberley Allen. update-383 Mon, 11 Feb 2019 GMT Senior CRM Executive - Loyalty - GBP 35,000 - GBP 42,000 http://www.new.beringertame.com/jobs/senior-crm-executive-loyalty/ If you’re a CRM executive looking for a step up into a lead role at an exciting smaller brand who are rapidly growing, then this could be the role for you!   Key responsibilities include:   Retention Analysis - Analyse differences in retention based on different customer attributes. Use this to inform initiatives.  CRM Strategy - Create a series of communications to inform and entice customers to remain customers and to win historic customers back into the fold! Customer Insight - Help run focus groups to hear/see first-hand how people interact with my clients product. Loyalty Scheme - Investigate and make a recommendation on whether my client should launch a loyalty scheme. Create, manage and optimise automated campaigns that grow customer activation rates and value Ownership of email performance metrics 
 Reporting on promotion / campaign performance 
 Suggesting change to improve performance of future campaigns 
   A bit about you   Have a passion for marketing and understanding customer behaviour/motivations  Have a degree in a relevant discipline  Have 2 to 3 years experience in data-driven business-to-consumer marketing, preferably with a strong focus on retention, CRM & digital      If this role sounds up your street, please send a copy of your CV through to Kimberley Allen. update-382 Mon, 11 Feb 2019 GMT IT Director - Retail (Netherlands) - GBP 80,000 - GBP 120,000 http://www.new.beringertame.com/jobs/it-director-retail-netherlands/ For a technical IT leader this is an exceptional and potentially career-defining opportunity working in one of the fastest growing b2c retail categories globally.  This is a senior role in a significant multi-channel retailer. The IT Director will be leading the technology team to develop a future-ready strategy with the CEO and deliver first class technology solutions across the business. To be successful, you will have the following knowledge and experience: Running the ERP at the heart of the system architecture Delivering the rapidly evolving technology eco-system to support the e-commerce strategy (moving from Hybris to SAP Cloud Commerce) Ownership of IT Infrastructure and hands-on software development Managing a large backlog, delivering new features and change in an organised an optimal way Understanding of Agile/Scrum delivery methodology Budget management Team management and coaching (leading a growing team of 10) Retail experience (POS) This is the perfect set up for a motivated IT leader with the desire to build something big and join a turnaround team at just the right time. Please note this role will be based in The Netherlands.             update-380 Thu, 31 Jan 2019 GMT Head of Content - GBP 45,000 - GBP 55,000 http://www.new.beringertame.com/jobs/head-of-content/ A new role for an experienced brand marketer to become the ‘Head of Content’ for a well established, B2C pureplay retailer.    This role is responsible for the brand’s online “tone of voice” and digital content execution from product information, homepage promotions, online editorial to social media channels. Reporting to the Marketing Director, your responsibilities will include;   Manage and maintain a team of 5 copywriters Ensuring all editorial content across website, blog, email, social press and PR meets the brands “tone of voice”. Managing the social media channels, with the aid of a marketing assistant. Ensure all seasonal promotions are executed on brand and in a timely manner across website, email and social media. Managing the weekly content emails, with the aid of a marketing assistant.    This role will have the support of a brand agency, photography agency and social media agency, with a budget to explore additional content development.    If you are looking for a new challenge and this role sounds up your street, please send a copy of your CV through to Kimberley Allen. update-379 Wed, 30 Jan 2019 GMT Head of Performance Marketing - GBP 65,000 - GBP 75,000 http://www.new.beringertame.com/jobs/head-of-performance-marketing/ An exciting opportunity to join a fast-paced start-up, at the most exciting stage of their journey so far. They are currently growing their marketplace at over 100% per annum and are seeking an energetic, data-driven Head of Performance Marketing with a real appetite for acquisition. Key responsibilities: Define and manage the paid media strategies (Paid Search, Paid Social (Facebook, Linkedin, Display)  Managing a planned and documented testing plan, focused on measurement and analysis Balancing cost-effective channel growth and performance improvements with brand and commercial guidelines Forecasting and analysing channel performance, process and operations, identifying opportunities, constantly optimizing spend and ROI Developing segmentation and personalisation strategies Leading a high-performing digital marketing team  Key skills: Flexible and adaptable performance marketing specialist with demonstrable track record Experience of working in a start-up environment, preferably B2B or B2B2C Deep knowledge and understanding of digital marketing best practice and performance management of marketing channels Great communicator, inspirational team manager Currently expanding in the UK, with ambitious plans to extend into Europe in the very near future, it's surely an irresistible opportunity update-378 Thu, 24 Jan 2019 GMT Campaign Analyst (CRM, Marketing Analyst) - GBP 35,000 - GBP 45,000 http://www.new.beringertame.com/jobs/campaign-analyst-crm-marketing-analyst/ A fast paced, luxury fashion retailer are looking for a Campaign Analyst to join their global CRM team. Reporting directly into the Head of CRM, you will be responsible for driving the efficiency of offline and digital personalised communications. This role will deliver and support CRM and data driven initiatives to increase customer loyalty and lifetime value.   Key responsibilities include;   Responsible for all campaign results analysis. Manage the timely dissemination of CRM reports across all regions. Build and execute campaign and data selections using Blue Venn (Analyser, Campaigner, Reporter) to enable advanced personalisation and standard communications. Assist with the roll out of personalisation and set up of automation initiatives through the use of data. Within the CRM tool, ESP and other relevant third parties. Producing detailed conversion analytics from multiple sources of data. Create bespoke data selections dependant on campaign objectives. Work with global teams to offer training support and expertise by providing assistance to regional users to enable highly targeted data selections and self-sufficiency.   Experience Required   Proficient in campaign analysis with a track record as a campaign/marketing or reporting analyst – Essential Must be an experienced end user of data and campaign management software (Smartfocus, Viper, Blue Group product suite) – Essential Blue Venn experience – Essential Experience of web optimisation and personalisation tools and set up. Excel Advanced – Essential Experienced at data manipulation – Essential Previous experience of creating and designing reports – Essential Experience of working with complex sets of data – Essential   If this role sounds up your street, please send a copy of your CV through to Kimberley Allen; kimberleyallen@beringertame.com or call me on 01256 855327.  update-376 Mon, 14 Jan 2019 GMT PPC Specialist - GBP 28,000 - GBP 33,000 http://www.new.beringertame.com/jobs/ppc-specialist/ If you are an ambitious Paid Search and PPC specialist then this role is a really strong career opportunity in a b2b environment. You will be running expansive international PPC campaigns for a business that really has search at the centre of it’s global ecommerce strategy so those technical and analytical skills you've developed in your career to date will be really tested and rewarded. Key responsibilities: Manage paid search campaigns (primarily Google, Yahoo, Bing as well as other search and display marketing engines) You will effectively manage the paid budget and work with the broader digital marketing team (SEO particularly) in order to maximize ROI, drive traffic, and customers Creating and planning PPC campaigns across a variety of channels, including customer segmentation targeting and maximising reach Track and report on website analytics, identifying marketing trends, developing insight and recommending actions Oversee relationships with external vendors, developing workflows & aligning strategy to internal processes This is an excellent opportunity to join a global FTSE 250 company who continue to rapidly expand their digital presence with the goal of being at the top their game, we're looking for someone that wants that too! update-375 Fri, 11 Jan 2019 GMT Ecommerce Marketing Manager - GBP 40,000 - GBP 50,000 http://www.new.beringertame.com/jobs/ecommerce-marketing-manager/ A design-led lifestyle hospitality brand with ambitious growth plans is looking for an experienced Ecommerce Marketing Manager to join their London-based team. Key Responsibilities: Champion a customer-centric focus to continuously improve and optimise the website, enriching the User Experience through design as well as improving conversion. Ensure project delivery is aligned with business priorities and growth targets. Devise and implement the Paid Search & Social strategy to exceed ROI and CPA targets. Establish programmatic advertising activity through display, search, paid social and remarketing.  Create and deliver targeted, relevant and timely email marketing activity. Develop current email marketing efforts to improve customer experience and nurture loyalty. Explore and test wider communications channels beyond email (App notifications, SMS, etc) Monitor, analyse and interpret online performance against the agreed KPIs, particularly conversion performance and revenue growth. Work closely with stakeholders to plan direct promotional activity, integrate marketing campaigns and content online; adhere to visual and tone of voice guidelines across all digital communications touchpoints. Regularly report digital performance to the wider business and recommend action where required. Identify and establish suitable online partnerships and collaborations. Delivering major changes to the accommodation landscape, the foundations have already been laid, the opportunity here is in reaching the next level in the fastest growing sector in hospitality. Straightforward yet ambitious. update-370 Mon, 7 Jan 2019 GMT