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Global Digital Marketing Manager - Paid Social

Technology and Apps
London

Permanent, Up to £70k

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Our client, a tech-focussed travel company, have reached monumental heights in a very competitive sector with just the bare bones of a digital marketing function in place - a pretty impressive performance. But things are about to really take off, as they invest time and money into hiring a first-class digital team.

A key hire for the team - the Global Paid Social Marketing Manager will be a full-on specialist, an expert in managing global campaigns across multiple social platforms (Facebook, Instagram, Twitter, YouTube, Snapchat, etc)

Key responsilbilities:

  • Define the global Paid Social strategy (brand awareness, engagement, acquisition), delivering campaigns across social paltforms. 
  • Translate marketing and brand goals into valuable paid media campaigns
  • Own the performance dashboards for paid social campaigns, sharing key learnings, insights, recommmendations and best practice with the wider marketing team and regional teams. 
  • Monitor budgets, identifiying opportunities to increase efficiencies and optimize performance while owning budgets and forecasts for your channels. 
  • Assist local marketing plans within regional marketing teams, be a subject matter expert for best-in-class paid social marketing
  • Manage relationships with social platforms
  • Maintain regular contact with 3rd-party marketing tool providers to ensure the business is uptodate with new and relevant Paid Social developments

This is a huge company with millions of customers and for a highly-creative and analytical Paid Social superfan there's a host of KPIs waiting to be smashed

Posted on 15th August 2019

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