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Digital Marketing Manager

Home & Retail

Permanent, £35k - £40k

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We have an exciting opportunity for a skilled Digital Marketing Manager to join a highly successful home improvement retailer based in the West Country. In a surprisingly short time, our client have carved out a significant ecommerce presence in their field providing a fast-paced but rewarding working environment, with an emphasis on developing the brand and their dedicated staff

Key responsibilities:

  • Management of all digital marketing channels (PPC, CRM, SEO, Paid & Organic Social, Display) across multiple brands
  • Tracking and assessing digital marketing spend against budget
  • Delivering online revenue targets by maximising the return on investment from digital marketing spend
  • Allocating budgets based on performance (channels, brands and campaigns) to ensure optimal ROI
  • Developing and adapting reports, communicating digital marketing performance to business stakeholders
  • Data analysis – drilling into the data to identify areas of underperformance and opportunity
  • Continuous improvement – optimising ROI through A/B testing

Experience and skills

  • Particularly strong skills in PPC/Paid Search
  • Broad experience managing all digital marketing channels (PPC, CRM, SEO, Paid & Organic Social, Display) preferred
  • Budget management with a demonstrable track record of delivering significant ROI
  • In-depth understanding of Digital Marketing & eCommerce KPI’s.
  • Google Analytics
  • Numerate with advanced MS Excel skills
  • Strong attention to detail and ability to analyse complex datasets
  • Ability to condense complex information to the salient points and tell a story using data
  • A team player with excellent communication and presentation skills.
  • Degree in a numerate subject

With a history of promoting from within, for the right candidate there will be plenty of opportunities for development as the company continues to expand.

This role is commutable from Gloucester, Cheltenham, Bristol, Swindon, Bath, Worcester, Hereford, Newport

Posted on 11th April 2019

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