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Digital Engagement Manager - Retention And Loyalty

Home & Retail
Reading

Permanent, £35k - £45k

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This is a new and exciting opportunity to join the Marketing team for a well-established, online gardening retailer. Adopting a customer first approach, you will focus on digital customer engagement, ensuring customers are so well understood and delighted that they continue their journey with the brand and website time and time again.

Key responsibilities include:

  • Set out the retention strategy and support with relevant marketing campaigns (email, social and direct marketing)
  • Ownership of the marketing and promotions calendar - ensuring successful and timely rollout across web, email and social
  • Design, deliver and manage a commercially viable, data driven loyalty programme to boost repeat purchases
  • Provide reports and analysis (customer segmentation, total customer landscape, Cohort, RFV, CLV analysis)
  • Feed acquisition & retention sales activity into annual budget planning
  • Own customer reviews, sharing feedback
  • Team management (2 direct reports) and effective cross-functional collaboration (Buying, Sales, Ecommerce, Marketing, Customer Services)

 

Posted on 13th March 2019

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