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CRM Manager

Retail and Fashion
London

Permanent, Up to £40k

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Could you influence the world’s most fashionable audiences to expand their wardrobes?

As hands-on CRM Mananger for a luxury fashion brand, you'll work with the Global team to implement the CRM activity for your region, adhering to brand, marketing and overall CRM strategy

Key responsibilities:

  • Understand customer behaviour to create targetted, personalised communications (direct, e-mail, SMS, Social Media).
  • Segment expansive client list data to reflect CRM profiles
  • Plan and implement lifecycle programs across through the different CRM multichannel campaigns
  • Experiment with multi-level programs and specific journeys for different customer profiles
  • Produce regular regional CRM reports to manage performance and demonstrate ROI
  • Develop a VIP Programme
  • Work with the wider team to analyse and report on campaign effectiveness
  • Confidently propose recommendations for campaign improvements & efficiencies
  • Utilise and create timely and accurate CRM reporting to manage performance and ensure the continuing success of various projects
  • Champion the features and benefits of the CRM clienteling tool

Relevant Experience:

  • CRM experience in a retail environment
  • Query based, relational database systems experience
  • Delivered data-driven marketing communications – email, direct marketing and social campaigns
  • Best-practice approach to email build and personalisation methods

 

Posted on 4th June 2019

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