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Conversion Rate Manager (CRO)

Software and IT

Permanent, £40k - £50k

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If you like making websites work better, optimising sales funnels, running a/b or MVT to find the best way of presenting information, working with the best technical and creative resources to delivering best in class UX then this is well worth a look.  IN the job you will have the resources you need to really innovate and there’s a lot of low hanging fruit. My client are a global tech company that have a very useful tech product that has near universal appeal and is relatively inexpensive.

It’s one of those genius widgets that has a very high uptake rate - so high in fact that to date, the business has grown significantly without having to work too hard for the sales. However, that’s changing.... The business is putting together a first class digital team, your role will be to work alongside your digital marketing colleague and ensure the online UX is just brilliant. 

Key responsibilities:

  • Devise and own an ongoing test/learn/iterate roadmap
  • Optimise the onsite user journey focussing on delivering leads to the sales team
  • Paid media landing page optimisation – including Quality Score improvements
  • On page content and message testing
  • Competitor analysis
  • Identify pain points in the user journey and turn them into opportunities to improve conversion
  • Adopt test hypotheses based on data insights
  • Work with the SEO Specialist and PPC Specialist to ensure learnings are shared and to drive a consistent complementary approach to lead generation.
  • Work closely with the sales and product teams to improve the quality of lead generation through to ROI and CLV

Relevant experience:

  • Succesful background in CRO (eg CRO Manager, Ecommerce Product Manager, User Experience Optimisation, Web Analyst, etc)
  • B2B experience in a global team is an advantage
  • Knowledge of relevant platforms (VWO, Google Optimize, Google Analytics)

If you’re a future star of the UX/Product and CRO world, this is a great role for you to develop your skills and your passion.




Posted on 13th May 2019

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